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In fact, the list of web events is a bit longer than I’d expect. On that list, you will find both app and web events. There are certain events that GA4 tracks automatically. Since I am mostly focusing on web tracking, the same principle will apply to this guide.

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And once you get more familiar with events (and how to configure them), I will share some tips (and a sample spreadsheet) that can help you think about the structure of your events and a naming convention. In the upcoming chapters of this blog post, I will explain where to look and how to find the category of your event.

If none of the above categories apply to your events, create a custom event with an event that you want.

If not, then check the recommended events and their naming convention.

If not, then check if your event is mentioned among the Enhanced Measurement events (e.g.

Check if the event that you want to track is among the automatically collected events.

The process of how you should plan the structure of your events (names and parameters) is by doing the following: In GA4, events can be split into 4 categories: I believe that it’s important to have a good understanding of events in GA4 before we start thinking about the structure.Ĥ categories of events in Google Analytics 4 But first, let’s learn about various types/categories of events in Google Analytics 4 and how you can create/modify them. If you are not sure how to name/structure your events, I will give you hints later in this blog post + a spreadsheet template. But first, let’s take a look at 4 categories of events in GA4.

While you can come up with any events you want, there are some recommendations that you should follow. I will mention them additionally later in the blog post. However, keep in mind that there are some limits regarding the number of custom parameters that you can send with a single event. The last 4 items in the list above are custom parameters that you can send together with an event. For example, let’s say that someone filled in the “Request demo” form on your website. Or you can send 4 additional parameters that better describe the context of that event. If you wish, you can send no additional parameters.

In GA4, there is a parameter called Event Name, and then everything else depends on what you have planned. In Google Analytics 4, the naming convention is much more flexible and it solely depends on the person who is implementing the tracking setup. Then you can click it and drill down deeper (to see action and then label). The most notable difference regarding events is 4 parameters that you could send together with every event to Universal Analytics (excluding custom dimensions):Īnd when you open the Universal Analytics event reports, you’d first see the Event Category. This means that there are fewer restrictions and required fields/parameters compared to the UA. UA (the previous Google Analytics version), the data model in Google Analytics 4 is much more flexible. Note:if you don’t care about Univreersal Analytics, skip to this chapter.Ĭompared to Universal Analytics, a.k.a. So if you want to learn the ins and outs of this topic, it’s recommended to consume both formats of the content.īut if you are reading this tutorial in 2022 or even later, then you don’t worry about upgrading to GA4 (because it, most likely, be your main Web Tracking platform).Ĭhanges compared to Universal Analytics (GA3) If you prefer video content, here’s a tutorial on my Youtube channel ( *cough* consider subscribing *cough*).

Useful resources about event tracking in Google Analytics 4.

How to plan your event naming convention and structure.

Where can I find the events data in Google Analytics 4 reports?.

Test your events in real-time reports and DebugView in Google Analytics 4.

Create new events (in the GA4 interface).

Example of a Custom Event: Menu Link Click Tracking

Example of a Recommended Event: login tracking

4 categories of events in Google Analytics 4.

Changes compared to Universal Analytics (GA3).

I will include a chapter with a quick overview of reports where you will see the event data (including custom events) but that’s about it. Also, keep in mind that this guide focuses mainly on the setup.